Andrea Lee is Vice President, Earned Media at Proof Strategies, a communications and marketing agency that builds brands and reputations by building trust.
Andrea is an award-winning PR professional and former journalist with nearly two decades’ experience in strategy and storytelling. In her role, she helps develop earned media and content strategies, provides crisis communications counsel and leads media training for clients across the agency. Throughout her PR career, her focus has been on bringing a strategic editorial lens to corporate communications, media relations, and new business proposals across multiple sectors.
Previously, Andrea spent 15 years as a journalist, conducting thousands of interviews for radio, television and digital news. Andrea holds a MSc in Journalism from Columbia University and previously served as a mentor to incoming students of the program.
With curiosity at its core, Proof Strategies weaves together strength and experience in marketing communications, public relations, event marketing, government relations, issues management, research, digital media, advertising and more. It has more than 145 employees and offices in Toronto (Proof Strategies), Montreal (Capital Image), Ottawa (Proof Strategies), and Washington, DC (Proof Strategies).