Kate Vasylenko

Kate Vasylenko is the Founder of 42DM, a B2B marketing agency dedicated to helping tech companies grow globally. With over 22 years of digital marketing experience, she has contributed to the success of global brands such as Payoneer, Microsoft, Visa, Samsung, and Coca-Cola.

In 2015, Kate established 42DM to provide tech companies with targeted strategies, a tech-savvy team, and advanced MarTech & AI expertise for scalable and sustainable growth. Throughout her career, Kate has supported over 100 B2B tech companies in North America and Europe, providing end-to-end digital strategic planning. Her expertise includes go-to-market strategy, demand generation, inbound marketing, ABM, and marketing operations, blending traditional consulting with innovative marketing techniques tailored to the unique challenges of entering the US market. She has helped businesses build customer acquisition from 0 to $10 million ARR and significantly increase their sales pipelines.

Kate has supported clients in achieving significant milestones, such as becoming unicorns, successful exits to leading global enterprises, and IPOs. Recognized among top marketing leaders, she has been a keynote speaker at leading IT conferences and a mentor at startup accelerators, helping startups find product-market fit and scale globally. Her expertise has been featured in Forbes and other leading media, reflecting her commitment to driving growth and innovation in the tech industry.

Passionate about the fast-evolving B2B customer journey, Kate is dedicated to guiding companies through these changes to achieve transformative growth.