For patients, MedEssist addresses the critical issue of medication non-adherence which causes 125,000 deaths and 10% of hospitalizations each year in the US. Medication non-adherence also costs the pharmaceutical industry $637B worldwide in lost revenue each year. Studies have shown significant improvement in adherence of between 8.4-19.5% when patients are receiving mobile reminders to take their medications. With smartphone ownership rising to 79% of Americans between the ages of 50-64 (76% of Canadians), there has never been a better time to implement a mobile digital health solution to this problem. For pharmacies, MedEssist is a customer retention, analytics, efficiency and communications tool. Consumer demands have changed as evidenced by the emergence of the mobile commerce industry. With Amazon entering the pharmacy market through the acquisition of PillPack last year, it’s also the perfect time to find pharmacies willing to modernize their operations.